Our Mission

Massive misconceptions about the purpose and value of Solar have spread across America, thanks in no small part to charlatans, knocking on doors chasing an easy paycheck. We are dedicated to protecting consumers and business owners alike from predatory sales tactics and inexperienced “professionals”. Our goal is to eliminate the confusion and inefficiencies associated with modern sales language, cloud software and CRMs, solar design and business management tools, loans, pricing, and so much more; ensuring they are fully utilized, right for the customer, and profitable.

At American Solar Operations, our mission is to empower solar professionals, solar customers, and their providers, by enabling operational efficiency and accountability, and providing superior tools, training, processes and standards to the industry.

We strive to provide clarity to consumers and a competitive edge to providers through our software, standardizing processes, pricing models, and professional training and certifications.

We aim to train and empower the next generation of energy professionals and companies, fostering innovation and excellence in the industry. Additionally, we are passionate about removing the stigma created by dishonest practices in the solar market, restoring the trust and integrity lost one door at a time across America.

Our mission extends to enhancing the performance of renewable energy and efficiency investments through strategic solution engineering, time-proven best practices, and creative passion. We are committed to bringing more ambitious projects to fruition and improving every element of the solar value chain, one relationship at a time.